Privacy Policy

Knowledge, expertise, and trust are crucial pillars of the service by all group companies affiliated with the PNO Group holding B.V. We are committed to giving you clarity on how we handle your personal data. PNO operates under the names ARTTIC, ARTTIC Innovation, PNO Consultants, CiaoTech, PNO Chemistry, Cloudselling, EGEN, ffiqs, InnovationEngineering, InventiveNL, InnovationPlace, Nehem, ttopstart , WheesBee and AdoptIdee. In this Privacy Statement, we inform you about our approach to handling and processing personal data.

Rijswijk, March 1st, 2021

1. Contact details

PNO Group holding B.V. (PNO Consultants B.V. / PNO) is the controller and is located at Laan van Zuid Hoorn 15, 2289 DC in Rijswijk. You can contact us by at +31 (0) 88-838 13 81, by e-mail at gdpr[at]pno[dot]group.

2. Who is this Privacy Statement applicable to?

This Privacy Statement applies to all persons whose personal data PNO processes, with the exception of persons working at PNO. Personal data means any data that contains information about persons through which those persons are identifiable.

This Privacy Statement applies to:

  • clients of PNO,
  • potential clients with whom PNO has made or wants to make contact,
  • visitors to the website of PNO,
  • recipients of newsletters and commercial e-mails from PNO, and
  • any other person who contacts PNO or whose personal data is processed by PNO.

This Privacy Statement does not apply to employees, temporary workers, temporary workers, student trainees, and applicants.

3. Which personal data do we process?

By processing personal data we mean: collecting, recording, organizing, storing, updating, modifying, retrieving, consulting, using, providing by means of forwarding, distribution, or any other form of posting, bringing together, linking together, and to protect, erase or destroy your personal data.

We process personal data that you have provided to us, personal data generated during your visit to our website and reading newsletters, and personal data that we have derived from other sources, such as business social media platforms and business cards.

Personal information provided by you:

  • contact details and other personal data needed to handle your assignment by a consultant,
  • contact details and other personal data entered on contact forms or other web forms, and
  • contact information provided during introductory talks, events, seminars, etc., such as information on business cards.

Personal data obtained through- or generated by our website, electronic newsletters, commercial e-mails, or related technologies:

  • IP number,
  • your surfing behavior on the website, such as data about the first visit, previous visit and current visit, the pages viewed and the way in which the website is navigated, and
  • whether you open a newsletter or commercial e-mail and on which parts you click.

See our cookie policy

Personal data obtained from other sources:

  • personal data available on public business social media platforms such as LinkedIn,
  • personal data obtained from the Trade Register of the Chamber of Commerce, and
  • personal data available on public business websites.

Our website may contain hyperlinks to websites of other parties and 'social media buttons'. Nor is PNO responsible for the content of those websites or the services of referred platforms. Neither is PNO responsible for the privacy policy and the use of cookies on those websites and platforms.

4. What do we use your personal data for?

We use your personal data for different purposes. These are listed and elaborated on below:

  • The execution of a contract in which you have engaged us for the purpose of delivering innovation and financial consulting services by our consultants.

If you hand over an assignment to a consultant your contact details will be requested. Other personal data may also be necessary for the handling of the assignment, depending on the nature of the assignment. Furthermore, the data is used for invoicing for the services provided.

  • Compliance with legal obligations.
  • Maintaining contact with you.

Your contact data are kept in EU located relationship management system and may be used for the purpose of sending newsletters, updates, invitations to events and seminars, and sending information you requested from us.

  • Improving our product and service information and carrying out targeted marketing campaigns.

Part of our service is to keep you informed with information that is relevant to you and your business. To make this possible, we combine and analyze the personal data available to us. On that basis, we determine which information and channels are relevant and which moments are most suitable for providing information or establishing contact. In marketing campaigns, we do not process special personal data or confidential data. If we would like to create a personal, individual customer profile, we will ask for your prior permission. Withdraw of consent is always possible.

We analyze the following information:

  • Interaction data: Obtain personal data and contact between PNO and you. For example about your use of our website or supported applications. This also applies to offline interactions, such as how often and when there is contact between PNO and you.
  • Behavioral data: Personal data that PNO processes about your behavior, such as your preferences, opinions, wishes and needs. We can derive this data from your surfing behavior on our website, reading our newsletters or by requesting information. But also through contact, incoming telephone calls and e-mail contact with our employees. Information obtained through tracking cookies, we collect and use only with your permission, which you can always withdraw. See our cookie policy
  • Performing and analysing research on client satisfaction.
  • Sometimes we ask clients to cooperate in a client satisfaction survey. This is done through an online questionnaire. Participation is voluntary. Prior to each client satisfaction survey you will receive further information about the working method and the way we deal with the information gathered.
  • Improving and securing our websites like
  • Creating user statistics. The user statistics of the website enable us to track the number of visitors, the duration of the visit, which parts of the website are being viewed and the click-behavior. It concerns generic reporting, without information about individuals. We use the information obtained to improve the website.
  • Access control and company security.
  • If you visit our office, we will note your name on arrival. In addition, camera images may be made on the outside of the office, at the reception desk and at the entrance to the meeting rooms. We do this to know in case of emergencies who is in the building and to ensure that unauthorised people do not have access to the office. Camera images are in principle destroyed after 10 working days.

5. Security level

We protect personal data through technical and administrative security measures to minimize the risk of loss, misuse, unauthorized access, disclosure, and modification. You can think of security software such as a virus scanner and firewalls, a secure internet connection, encryption of data, and physical and administrative access controls to data and servers. The PNO IT and HR departments are ISO 27001 certified for the EGEN, ffiqs and Nehem processes where PNO processes sensitive, or large volumes of data.

6. Storage of personal data

We do not store your personal data for longer than is strictly necessary for the execution of the purposes. If legal regulations apply to the storage, the personal data will not be kept longer than prescribed by law.

We process personal data on the basis of one of the following legal grounds:

  • permission,
  • on the basis of an agreement or in the run up to the conclusion of an agreement,
  • legal obligation,
  • in connection with a legitimate interest.

A controller may only process personal data if this can be based on one of the limited enumerated legal grounds in the General Data Protection Regulation (AVG). The legal bases on which PNO Consultants relies are:

  • Permission: If we have requested your permission to process your personal data and you have given this permission, then you also have the right to withdraw this consent.
  • Agreement or in the run up to the conclusion of an agreement: If you give us an assignment to provide innovation or financing consultancy services, we process personal data if and insofar as this is necessary for the execution of the assignment.
  • Legal obligation: We only provide personal data to supervisors of investigative authorities if this is legally required. We will take measures in such cases that are reasonably necessary to ensure that your personal data is protected as good as possible.
  • Justified interest: We may also process personal data if we have a legitimate interest and do not therefore disproportionately infringe your privacy. For example, we use your contact information to invite you for seminars and events.

8. Processors

We may use service providers (processors) for the processing of your personal data that only process personal data in our order. We conclude a processing agreement with these processors that meets the requirements set by the General Data Protection Regulation (AVG).

For example, we work with service providers that offer SaaS solutions (software as a service) or provide hosting services. Furthermore, there are ICT service providers who offer us support in keeping our systems safe and stable. We also use third-party services for sending newsletters and commercial e-mails. These are examples of parties that can be designated as (sub) processors as referred to in the General Data Protection Regulation (AVG).

PNO may disclose Confidential Information to third-party SaaS (Software as a Service) solutions, solely for the execution of our services. PNO uses paid and ISO 27001 certified services. The Recipient ensures that all service providers to whom confidential information is disclosed adhere to privacy and confidentiality requirements no less stringent than those set forth in this Agreement.

9. Share personal data with third parties

Sometimes it is necessary to share your personal data with third parties, which – depending on the circumstances of the case – are necessary for the handling of your dossier. We also share a basic set of contact details with our subsidiaries within Europe with the aim of generating consultancy opportunities. There are also legal obligations that lead to personal data being passed on to third parties.

In the following cases personal data will be provided to third parties:

  • When processing a dossier, it may be necessary to share your personal data with third parties. For example in probing or asking for funding to a government, or the conclusion of an agreement with further parties.
  • If a court decision obliges us to provide personal data to third parties, we will have to comply with this.
  • Your personal data will not be shared with third parties for commercial purposes. There is one exception to this. Sometimes we organise a joint activity with another organization, such as an event or seminar. In that case, only the necessary contact details are exchanged.
  • Personal data can also be provided to third parties, in the event of a reorganisation or merger of our company or sale of (a part of) our company.

We never sell your personal data to third parties and do not make automated decisions that could have significant consequences for you.

10. Transfer outside the (European Economic Area) EEA

Under the General Data Protection Regulation (AVG), personal data may only be passed on to parties outside the EEA when an appropriate level is guaranteed for the protection of personal data or when a specific deviation applies.

We may pass on personal data to a party outside the EEA when necessary for the execution of the contract on provision of innovation- or financing consultancy services.

11. If you have questions about your personal data

Every person can exercise certain rights with respect to his or her personal data on the basis of the law. This gives you the right to inspect, rectify and delete personal data. You can also object to the use of your data or request that the use be restricted. In certain cases, you can request your data and take it to another party. For all these questions contact us on +31 (0) 88-838 13 81 or by email via gdpr[at]pno[dot]group.

12. Complaints

If you have complaints about how we handle your personal data, you can contact us by sending a mail to gdpr[at]pno[dot]group or call +31 (0) 88-838 13 81. We are happy to help you find a solution within a period of four weeks after receiving your request. If that does not work, you can always contact the Dutch Data Protection Authority.

13. Changes

Developments go fast and as a result, there may also be changes in the personal data we request from you and the way in which we use your personal data. Regulations can also change. In that case, we will update this Privacy Statement. We, therefore, invite you to regularly check the Privacy Statement so that you are kept informed. In the event of major changes, we will also make you aware of this via our website.

Last check by DPO, March 18th, 2022


This policy covers the use of information collected by PNO during your website visit.

Rijswijk, June 1st, 2019

What is a “cookie”?

A “cookie” is a text file containing small amounts of information which downloads to your personal computer or mobile device when you visit a website. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: and Various types of cookies facilitate you navigate between different pages on a website efficiently, remembering preferences you gave while visiting a website, and improving overall user experience. Others are used to provide you with advertising tailored to your interests or to measure the number of site and page visits.

Session based versus Persistent cookies

Some cookies are installed only for the duration of your visit to a website; these are called session based cookies. They automatically expire when you close your browser. Another type of cookie would remain on your device for a period of time. These are known as persistent cookies. The cookies used on this site are based on the International Chamber of Commerce guide for cookie categories:

  1. Strictly necessary
  2. Performance
  3. Functionality
  4. Targeting

Types of cookies PNO uses

1. Strictly necessary cookies. These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required. These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. For example these cookies will:

  • remember information you’ve entered on forms when you navigate to different pages in a single session, and
  • identify you as logged in to the website.

These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet. These cookies are not used to gather information that could be used to advertise products or services to you or remember your preferences or username beyond your current visit. Accepting these cookies is a condition of using the website, so if you disable these cookies we cannot guarantee or predict how our website will perform during your visit.

2. Performance cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. We use them only to improve our site or measure response rates. All information collected by these cookies is anonymous and does not in any way impact your privacy. We need to use them to maintain our site’s effectiveness and ease of use and to improve how our website works, understand what interests our users or measure how effective certain features of our website are.
For example we use these to provide statistics on how our website is used. We do not pass this information to anyone. We also use performance cookies to help us improve the website by measuring any errors that occur or test different designs of our website.
In some cases, some of these cookies are managed for us by third parties. Where cookies are managed by third parties, any data may be used by such third parties but all data is collected and used in aggregated anonymised form.
Using our site indicates that you accept the use of ‘Performance’ cookies. Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.

3. Functionality cookies are used to provide services or to remember settings and choices you make to improve your experience during your visit. For example, these cookies will:

  • show you when you are logged into the website,
  • remember your login details,
  • remember the settings you’ve applied such as preferences,
  • remember whether we’ve already asked you if you want to fill in a survey, and
  • measure traffic received from various websites.

Functionality cookies collect non-identifiable data. No personal details are stored in this process and the information collected is only used in aggregate. We sometimes share some of the information with partners to provide a service on our website. In addition, some of these cookies are managed for us by third parties. In any case, the information shared or collected by third parties is only to be used to provide the service, product or function and not for any other purpose.

We will only collect functionality cookies based on your selection. If you accept the use of cookies we will store this information in a cookie named ‘cookiesettings’.

4. Targeting cookies are used to deliver PNO content more relevant to you and your interests. They are also used to limit the number of times you see, as well as help measure the effectiveness of, PNO marketing campaigns.

How we collect your consent

When you enter a PNO site for the first time, you will see a banner notice requesting your consent to use cookies.

Click here to change your cookie consent

Browser settings

Cookies can also be removed from your device using browser settings but there will still be some deterioration in the service you receive (for example you may not be able to access a page you earlier personalised).
Your browser lets you choose whether to accept, not to accept or to be warned before accepting cookies. Settings can be found in the advanced preferences.
If you delete all your cookies and when you use a different device, computer profile or browser you will have to tell us your preferences again.

This policy applies to all domains used by PNO Group Holding B.V. (See  However, some PNO websites may contain policies which are different from this one

We cannot be responsible for the policies and practices of other websites even if you:

  • accessed the third party website using links from our website, or
  • linked to our website from a third party website.

We recommend that you check the policy of each linked site you visit and contact the owner or operator of that website if you have any concerns or questions.

For more information about our policy, please contact

Last check by DPO, November 1st, 2022